System and method for providing supplemental information related to media content

ABSTRACT

A method of providing supplemental information synchronized with a piece of media content being played and related to a current state of the piece of media content being played is provided. The supplemental information may be transmitted to an electronic device in synchronization with the playing of the piece of media content on an audio/visual display interface. The method includes receiving identifying information from the electronic device and/or the audio/visual display interface, storing the identifying information in an active device table, receiving a viewing initiation notification, and transmitting the supplemental information to the electronic device in response to the viewing initiation notification. The electronic device may also transmit a request to begin playing the piece of media content. Transmission of the supplemental information may be paused, stopped, or resumed in synchronization with the piece of media content being played.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a Continuation application of U.S. application Ser.No. 13/588,997 filed on Aug. 17, 2012, entitled SYSTEM AND METHOD FORPROVIDING SUPPLEMENTAL INFORMATION RELATED TO MEDIA CONTENT. U.S. patentapplication Ser. No. 13/588,997 claims priority to U.S. ProvisionalApplication No. 61/525,684, filed Aug. 19, 2011, entitled “SYSTEM ANDMETHOD FOR PROVIDING SUPPLEMENTAL INFORMATION RELATED TO MEDIA CONTENT”,both of which are incorporated herein by reference in their entirety.

TECHNICAL FIELD

This invention relates to a system and method for providing supplementalinformation related to media content. More particularly, the presentinvention provides a system and method for transmitting supplementalinformation to an electronic device, where the supplemental informationis synchronized with a piece of media content being played and isrelated to a current state of the piece of media content being played.

BACKGROUND AND SUMMARY OF THE INVENTION

While the present invention is often described herein with reference toa digital video disc, Blu-Ray disc, and video game distribution system,an application to which the present invention is advantageously suited,it will be readily apparent that the present invention is not limited tothat application and can be employed in article dispensing systems usedto distribute a wide variety of dispensable articles.

The digital video disc (DVD) player has been one of the most successfulconsumer electronics product launches in history. The market for DVDmovie video, Blu-Ray movie video, and video game rentals is enormous andgrowing. Millions of households have acquired DVDs since they wereintroduced in 1997. In the first quarter of 2003 alone, it was estimatedthat well over three million DVD players were shipped to U.S. retailers.

In 2003, brick-and-mortar stores dominated the movie video and videogame rental landscape in the U.S. Statistics showed that twobrick-and-mortar companies controlled nearly sixty-five percent of thehome video rental business. One element repeatedly cited for success ofcertain brick- and mortar store video rental franchises was perceivedhigh availability of new video releases. Consumers want entertainment ondemand, and through stocking multiple units of each new release,successful brick-and-mortar companies meet this consumer demand.

The foregoing indicates that there is a significant market potential foraligning regular routines of consumers (e.g., shopping, getting coffeeor gas or going to a convenience store) with their DVD, Blu-Ray, andvideo game rental activities.

One improved article dispensing machine is disclosed in commonly ownedU.S. Pat. No. 7,234,609, which is herein incorporated by reference inits entirety. The invention of the U.S. Pat. No. 7,234,609 and thepresent invention can function as an article dispensing machine-baseddistribution system that will typically have multiple units of each newrelease per article dispensing machine. The dispensing machines of theU.S. Pat. No. 7,234,609 and the present invention can stock up to twothousand DVDs, Blu-Ray, video games, or other discs (movies, games orother entertainment content), making the system competitive withexisting brick-and-mortar video rental superstores.

The dispensing machine and system of the U.S. Pat. No. 7,234,609 and thepresent invention distinguishes itself from such stores by offeringmajor benefits not conventionally offered by such stores, includingadditional cross-marketing programs (e.g., promotional rentals for acertain amount of dollars spent at the retail location) and convenience(e.g., open always).

The dispensing machine of the U.S. Pat. No. 7,234,609 and the presentinvention yields a competitive advantage in the DVD, Blu-Ray disc, andvideo game rental marketplace by offering consumerscross-marketing/promotional programs, convenience of selection (e.g.,computer-based searches for movies and recommendations based on consumerprofiles), and potentially extended hours. The present invention employsa more cost-effective, convenient platform than brick-and-mortar stores.In addition, with the present invention, dispensing machines can besituated in retail locations having high foot traffic, such as at apopular grocery store, restaurant, drug store, and/or other popularretail location.

The dispensing machine of the U.S. Pat. No. 7,234,609 and the presentinvention can be operated at a substantial savings over the costsassociated with traditional brick-and-mortar video rental stores. Forexample, the present invention does not require hourly employees manningthe dispensing machines or restocking them with inventories, due to theability of the article transport storage units to be delivered to/pickedup from retail locations by third-party delivery services, such astraditional or contracted courier services.

Unlike brick-and-mortar stores, the dispensing machine of the U.S. Pat.No. 7,234,609 and the present invention does not require an on-sitestore manager because all operational decisions can be made at acentralized location by a management team officed remote from the retaillocations. Unlike brick-and-mortar stores, the dispensing machine of theU.S. Pat. No. 7,234,609 and the present invention does not requiresignificant physical space. Unlike brick-and-mortar stores, thedispensing machine of the U.S. Pat. No. 7,234,609 and the presentinvention has low operating costs because no heating or air conditioningis required for the dispensing machines and they consume a relativelylow level of electrical energy. In addition, the dispensing machine ofthe U.S. Pat. No. 7,234,609 has low maintenance costs and downtime.

The dispensing machine of the U.S. Pat. No. 7,234,609 and the presentinvention addresses the shortcomings of traditional brick-and-mortarstores in a convenient and cost-effective delivery vehicle having theadded bonus of serving as an effective promotional platform that drivesincremental sales to retail locations. In addition, the dispensingmachine of the U.S. Pat. No. 7,234,609 and the present inventionovercomes these disadvantages by at least offering more new releases andolder selections for any given time period, and lower cost per viewingwith significantly more convenience than Internet-based and pay-per-viewservices.

The dispensing machine of the U.S. Pat. No. 7,234,609 and the presentinvention is a fully automated, integrated DVD, Blu-Ray, and video gamerental and/or purchase systems. It preferably incorporates robust,secure, scalable software that provides a fully personalized userexperience and real-time feedback to retail locations and advertisers,scalable hardware that leverages existing technologies such as touchscreen, focused audio speakers and video monitors, technology utilizingthe Internet through a system website or mobile/consumer electronicsdevice application, and an article transport storage unit thatfacilitates the exchange of new discs for old discs in each machine withvirtually no need for human intervention. These technologies and othersfill long-felt needs in the art and give advantages over conventionalvideo distribution options. The dispensing machine of the U.S. Pat. No.7,234,609 and the present invention functions as much as a promotionalplatform as it does a rental kiosk.

By utilizing the dispensing machines and the fully-interactive,real-time, linked Internet website or mobile/consumer electronics deviceapplications, consumers can rent one or more DVDs, Blu-Ray discs, videogames, or other entertainment content directly from dispensing machinesas well as indirectly by making a rental reservation through the websiteor application for later pickup at a conveniently located machine. Thesedispensing machines are preferably networked with each other, with theinventory control and/or supply office and with the system website orapplication by phone-line, DSL, wireless network, or other Internetconnection at each retail location. Through this linked network, therental experience for each consumer can be customized based on a profilefor each consumer, such as via personalized home pages and rentalscreens.

Existing systems may provide access on an electronic device to bonusmaterial related to a movie on a DVD or Blu-Ray disc, such as deletedscenes, trailers, and director commentary. However, the bonus materialaccessible on the electronic device is the same as the bonus materialthat already exists on the disc containing the movie. A user may accessthe bonus material on the electronic device but the bonus material isnot synchronized to a viewing of the movie. In addition, the bonusmaterial is limited to the static content on the DVD or Blu-Ray disc.Moreover, other existing systems may provide information related to apiece of media content on the same screen that is displaying the pieceof media content. For example, an offer to purchase a product that isbeing shown in a movie could be displayed on a television screen that isalso displaying the movie. However, information that is displayed on thescreen may be displeasing to a viewer because of the distraction andclutter that the information creates on the screen.

The present invention allows for providing supplemental informationrelated to a piece of media content to an electronic device. Thesupplemental information can be synchronized to the piece of mediacontent and can be related to a current state of the piece of mediacontent. The supplemental information may be transmitted to theelectronic device automatically in response to the start of play of thepiece of media content on an audio/visual display interface.Alternately, a user can manually start transmission of the supplementalinformation by simultaneously indicating that playing of the piece ofmedia content has begun. Playing the piece of media content may also berequested by a user through the electronic device. The present inventionovercomes disadvantages of existing systems by providing supplementalinformation that is not necessarily already available and bytransmitting the supplemental information to an electronic deviceseparate from the audio/visual display interface that is displaying thepiece of media content. Moreover, the present invention transmits thesupplemental information in synchronization with the piece of mediacontent being played, and ensures that the supplemental information isrelated to a current state of the piece of media content. Other featuresand advantages are provided by the following description and drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is an illustration of a system for communicating and processinginformation in a network of article dispensing machines and dispensingapparatus.

FIG. 2 is a perspective view of an article dispensing machineconstructed in accordance with the principles of the present invention.

FIG. 3 is a high-level block diagram illustrating a networked mediacontent system and connections including an article dispensing machine,a system backend, a content provider backend, an A/V display interface,and an electronic device.

FIG. 4 is a block diagram illustrating the system backend.

FIG. 5 is a block diagram illustrating connections between the systembackend and the content provider backend.

FIG. 6 is a block diagram illustrating connections between the systembackend, the content provider backend, and the A/V display interface.

FIG. 7 is a flowchart illustrating operations for providing supplementalinformation related to a piece of media content that is initiated byreceiving a viewing initiation notification.

FIG. 8 is a flowchart illustrating operations for receiving the viewinginitiation notification.

FIG. 9 is a flowchart illustrating operations for providing supplementalinformation related to a piece of media content that is initiated byreceiving a viewing initiation request.

FIG. 10 is a flowchart illustrating operations for receiving the viewinginitiation request.

FIG. 11 is a flowchart illustrating operations for receiving identifyinginformation from an electronic device and an audio/visual displayinterface.

FIG. 12 is a flowchart illustrating operations for transmittingsupplemental information.

DETAILED DESCRIPTION OF THE INVENTION

While this invention is susceptible of embodiments in many differentforms, there is shown in the drawings and will herein be described indetail preferred embodiments of the invention with the understandingthat the present disclosure is to be considered as an exemplification ofthe principles of the invention and is not intended to limit the broadaspect of the invention to the embodiments illustrated.

FIGS. 1-2 illustrate an article dispensing machine designated 230.Article dispensing machine 230 is one of a plurality of articledispensing machines included within an article distribution systemhaving a plurality of such machines situated at a plurality of retaillocations. The article dispensing machines of a particular articledistribution system preferably form a network. As such, those machinesare preferably in electrical communication with each other and with acentral server or central controller.

As shown in FIG. 1, each article dispensing machine 230 includes adispensing machine processor 300, also referred to herein as a vendingcontroller, which is connected to a first sensor 270 and a second sensor370, a first motor 251 and a second motor 262 and a user interfacecontrol system 234, collectively referred to as “the peripheraldevices.” The processor is capable of executing various programs toprovide input to and/or receive outputs from the peripheral devices.Suitable processors for such use are known to those of skill in the art.In addition, the processor is operably connected to at least one memorystorage device 281, such as a hard-drive or flash-drive or othersuitable memory storage device.

Article dispensing machine memory storage device 281 can include any oneor a combination of volatile memory elements (e.g., random access memory(RAM, such as DRAM, SRAM, SDRAM, etc.)) and nonvolatile memory elements(e.g., ROM, hard drive, tape, CDROM, etc.). Moreover, article dispensingmachine memory storage device 281 may incorporate electronic, magnetic,optical, and/or other types of storage media. Article dispensing machinememory storage device 281 can have a distributed architecture wherevarious components are situated remote from one another, but are stillaccessed by processor. Article dispensing machine memory storage deviceincludes an article dispensing machine database 282.

The article dispensing machines 230 preferably comprise a network ofmachines in communication with one another. As shown in FIG. 1, in thepreferred configuration, the article dispensing machines 230 arenetworked with one another via a central server or central controller302 in a hub-and-spoke system. However, optionally, the articledispensing machines may be connected and communicate directly with oneanother, and/or subsets of article dispensing machines may communicatewith one another directly as well as with the central server 302.

Generally, in terms of hardware architecture, the central server 302 andthe content provider backend 308 shown in FIG. 3 include a centralprocessor and/or controller, central memory, and one or more inputand/or output (I/O) devices (or peripherals) that are communicativelycoupled via a local interface. The architecture of the central server302 is set forth in greater detail in U.S. Pat. No. 7,234,609, thecontents of which are incorporated herein by reference. Numerousvariations of the architecture of the central server 302 and the contentprovider backend 308 would be understood by one of skill in the art andare encompassed within the scope of the present invention.

The processor/controller is a hardware device for executing software,particularly software stored in memory. The processor can be any custommade or commercially available processor, a central processing unit(CPU), an auxiliary processor among several processors associated withthe server 302, a semiconductor based microprocessor (in the form of amicrochip or chip set), a macroprocessor, or generally any device forexecuting software instructions. Examples of suitable commerciallyavailable microprocessors are as follows: a PA-RISC seriesmicroprocessor from Hewlett-Packard Company, an 80×86 or Pentium seriesmicroprocessor from Intel Corporation, a PowerPC microprocessor fromIBM, a Sparc microprocessor from Sun Microsystems, Inc., or a 68xxxseries microprocessor from Motorola Corporation. The processor may alsorepresent a distributed processing architecture such as, but not limitedto, SQL, Smalltalk, APL, KLisp, Snobol, Developer 200, MUMPS/Magic.

The software in memory may include one or more separate programs. Theseparate programs comprise ordered listings of executable instructionsfor implementing logical functions. The software in memory includes asuitable operating system (O/S). A non-exhaustive list of examples ofsuitable commercially available operating systems is as follows: (a) aWindows operating system available from Microsoft Corporation; (b) aNetware operating system available from Novell, Inc.; (c) a Macintoshoperating system available from Apple Inc.; (d) a UNIX operating system,which is available for purchase from many vendors, such as theHewlett-Packard Company, Sun Microsystems, Inc., and AT&T Corporation;(e) a LINUX operating system, which is freeware that is readilyavailable on the Internet; (f) a run time Vxworks operating system fromWindRiver Systems, Inc.; or (g) an appliance-based operating system,such as that implemented in handheld computers, smartphones, or personaldigital assistants (PDAs) (e.g., PalmOS available from Palm Computing,Inc., Windows CE or Windows Phone available from Microsoft Corporation,iOS available from Apple Inc, Android available from Google Inc.,BlackBerry OS available from Research in Motion Limited, Symbianavailable from Nokia Corp.). The operating system essentially controlsthe execution of other computer programs and provides scheduling,input-output control, file and data management, memory management, andcommunication control and related services.

Steps and/or elements, and/or portions thereof of the present inventionmay be implemented using a source program, executable program (objectcode), script, or any other entity comprising a set of instructions tobe performed. When a source program, the program needs to be translatedvia a compiler, assembler, interpreter, or the like, which may or maynot be included within the memory, so as to operate properly inconnection with the operating system (O/S). Furthermore, the softwareembodying the present invention can be written as (a) an object orientedprogramming language, which has classes of data and methods, or (b) aprocedural programming language, which has routines, subroutines, and/orfunctions, for example but not limited to, C, C++, Pascal, Basic,Fortran, Cobol, Perl, Java, Ada, and Lua.

When article dispensing machine 230 is in operation, the articledispensing machine processor is configured to execute software storedwithin article dispensing machine memory, to communicate data to andfrom the dispensing machine memory, and to generally control operationsof article dispensing machine pursuant to the software. The softwareaspects of the present invention and the O/S, in whole or in part, buttypically the latter, are read by processor, perhaps buffered within theprocessor, and then executed.

When the present invention or aspects thereof are implemented insoftware, it should be noted that the software can be stored on anycomputer readable medium for use by or in connection with any computerrelated system or method. In the context of this document, a computerreadable medium is an electronic, magnetic, optical, or other physicaldevice or means that can contain or store a computer program for use byor in connection with a computer related system or method. The presentinvention can be embodied in any computer-readable medium for use by orin connection with an instruction execution system, apparatus, ordevice, such as a computer-based system, processor-containing system, orother system that can fetch the instructions from the instructionexecution system, apparatus, or device and execute the instructions. Inthe context of this document, a “computer-readable medium” can be anymeans that can store, communicate, propagate, or transport the programfor use by or in connection with the instruction execution system,apparatus, or device. The computer readable medium can be for example,but not limited to, an electronic, magnetic, optical, electromagnetic,infrared, or semiconductor system, apparatus, device, or propagationmedium. More specific examples (a non-exhaustive list) of thecomputer-readable medium would include the following: an electricalconnection (electronic) having one or more wires, a portable computerdiskette (magnetic), a random access memory (RAM) (electronic), aread-only memory (ROM) (electronic), an erasable programmable read-onlymemory (EPROM, EEPROM, or Flash memory) (electronic), an optical fiber(optical), and a portable compact disc read-only memory (CDROM)(optical). Note that the computer-readable medium could even be paper oranother suitable medium upon which the program is printed, as theprogram can be electronically captured, via, for instance, opticalscanning of the paper or other medium, then compiled, interpreted orotherwise processed in a suitable manner if necessary, and then storedin a computer memory.

For communication with the central server 302, article dispensingmachine 230 is equipped with network communication equipment andcircuitry. In a preferred embodiment, the network communicationequipment includes a network card such as an Ethernet card. In apreferred network environment, each of the plurality of articledispensing machines 230 on the network is configured to use the TCP/IPprotocol to communicate via the network 301. It will be understood,however, that a variety of network protocols could also be employed,such as IPX/SPX, Netware, PPP and others. It will also be understoodthat while a preferred embodiment of the present invention is forarticle dispensing machine 230 to have a “broadband” connection to thenetwork 301, the principles of the present invention are alsopracticable with a dialup connection using a standard modem. Wirelessnetwork connections are also contemplated, such as wireless Ethernet,satellite, infrared, radio frequency, Bluetooth, near fieldcommunication, and cellular networks.

The central controller 302 communicates with the article dispensingmachine controllers 300 via the network 301. The central controller 302is preferably located at a central station or office that is remote fromthe plurality of article dispensing machines 230. The central controller302 can operate as the server for communicating over the network 301between the plurality of article dispensing machines 230. The centralcontroller 302 receives communications and information from the articledispensing machines 230, and also transmits communications andinformation to the machines 230. For example, when a rental transactionis performed at the article dispensing machine 230, transaction datasuch as the rented title is then transmitted from the machine 230 to thecentral controller 302 via the network 301. It will be understood thatcentral servers in general, such as the central controller 302, areoften distributed. A plurality of central servers/controllers 302 mayoptionally be arranged in “load balanced” architecture to improve thespeed and efficiency of the network. To accomplish the implementation ofmultiple controllers 302, the controllers 302 may be in communicationwith a router/distributor 303.

The central controller 302 is also in communication with a centraldatabase 304. The central database 304 stores information regarding thetransaction network. For example, the central database 304 stores dataregarding the vending inventory at each of the plurality of articledispensing machines 230. The central database 304 also stores salesinformation regarding the sales quantities of the vending merchandisestored in the machines 230. For example, the central database 304 storesinformation regarding the sales totals for each title and for eachmachine 230 vending location. Central database 304 also stores userinformation and rental transaction information, such as user IDs, thedate on which discs are due to be returned, the date on which discs wererented from the machines 230 and a list of valid coupon codes andrestrictions associated with those codes. In certain embodiments,central database 304 also may be configured to store user PINs. Some ofthis information is also preferably stored in article dispensing machinedatabase 282.

Central database 304 and databases in the content provider backend 308,such as the content provider customer profile database 502 and otherdatabases, are preferably relational databases, although other types ofdatabase architectures may be used without departing from the principlesof the present invention. For example, the databases 304 and 502 may bea SQL database, an Access database or an Oracle database, and in anysuch embodiment have the functionality stored herein. Central database304 is also preferably capable of being shared, as illustrated, betweena plurality of central controllers 302 and its information is alsopreferably capable of being transmitted via network 301. It will beunderstood that a variety of methods exist for serving the informationstored in central database 304 and database 502. In one embodiment, .netand Microsoft Reporting Services are employed, however, othertechnologies such as ODBC, MySQL, CFML and the like may be used.

The central controller 302, central database 304, and components of thecontent provider backend 308 are also accessible by an electronic device306, which may include a personal computer 102, mobile device 104 (e.g.,smartphone, personal digital assistant, etc.), tablet computer 106,video game console 108, television 110, and Blu-Ray player 112. Theelectronic device 306 may be in direct or indirect communication withthe central controller 302, central database 304, and/or the contentprovider backend 308 through a wired and/or wireless network connection,such as Ethernet, Wi-Fi, cellular (3G, 4G, etc.), or other type ofconnection. As a personal computer 102, the electronic device 306 willbe understood as comprising hardware and software consistent withmarketable personal and laptop computers, such as a display monitor, akeyboard, and a microprocessor. The electronic device 306 may alsocomprise Internet browser software such as Firefox, Internet Explorer,Chrome, or Safari. Using the browser software, a user of the electronicdevice 306 can access a web interface through the central controller302. An application may also execute on the electronic device 306 thataccesses the central controller 302. To that end, central controller 302preferably comprises web server software such as IIS or Apache. It willbe understood that a variety of web server software and web browsersoftware exists to implement the principles of the present inventionwithout departing therefrom. Through the web browser software orapplication, the electronic device 306 communicates with the centralcontroller 302 and allows the user to login to a central commandfunctionality of the central controller 302 and to view and modify datastored in the central database 304. The browser interface or applicationalso allows the user to perform certain system functions, which willaffect the inventory and behavior of the article dispensing machines230. The electronic device 306 may communicate with the centralcontroller 302, central database 304, components of the system backend307, and components of the content provider backend 308 using rules andspecifications of an application programming interface (API).

In a preferred embodiment, a financial server 305 is also incommunication with the network 301. It will be understood that a varietyof financial services exist for processing financial information via theInternet and other networks 301. Those services allow for the processingof credit card and debit card information, so that users of the servicesdo not have to interface directly with credit and debit card companies.In FIG. 1, the financial server 305 is illustrated as a single server,although the financial server 305 may comprise an entire sub-network offinancial servers 305 responsible for processing financial information.

As shown in FIG. 2, article dispensing machine 230 includes a machinehousing 232 with front, rear, top, bottom and side panels. The machinehousing 232 is preferably a combination molded fiberglass and sheetmetal cabinet. However, those skilled in the art will appreciate thatthe housing can be constructed from a variety of other suitablematerials and with a variety of other suitable manufacturing techniques.

As shown most clearly in FIG. 2, a user interface portion 234 of housing232 includes a card reader 240, a keypad and/or touch screen 242 and anarticle transfer opening 244. The card reader 240 is preferably designedin known fashion to read magnetically encoded membership and/orcredit/debit cards for authorizing the distribution of articles ofinventory through the article transfer opening 244. Keypad and/or touchscreen 242 permits consumers and/or inventory stocking personnel tocommunicate with the dispensing machine 230 and/or a central officelinked in electrical communication with the dispensing machine. Keypadand/or touch screen 242 also permits consumers and/or inventory stockingpersonnel to enter appropriate commands directed to carrying outspecific machine tasks. It will be appreciated that the optional touchscreen includes a monitor made with known technologies making it capableof being utilized as a user interface for entry of commands designed tocarry out machine tasks. The touch screen 242 may also be capable ofdisplaying a QR (Quick Response) code to a customer. The customer mayread the QR code with a camera on a mobile device or with a dedicated QRcode reader. The QR code can represent a universal resource locator(URL) to access a digital media selection, for example.

Furthermore, it will be appreciated that additional user interfaceportions having additional or even identical user interface componentscould be incorporated within article dispensing machine 230. Forexample, these components could be incorporated on other panels of thehousing 232 of machine 230 so that the machine can be usedsimultaneously by multiple consumers, translating into more efficientdistribution of articles in high traffic areas. Dispensing machine 230also preferably includes speaker units. Known audio technology may beincorporated within dispensing machine 230 to broadcast focused audiodirected to relatively small (e.g., three square feet) locations infront of the machines from speaker units and/or in other designatedlocations at a retail site.

FIG. 3 illustrates a networked media content system 310 including anarticle dispensing machine 230, an electronic device 306, a systembackend 307, a content provider backend 308, and an audio/visual (A/V)display interface 309. The networked media content system 310 providesfor a variety of processes involving management, manipulation,searching, presentation, and notification related to digital mediacontent and vendible physical media articles, including processesrelated to the present invention. The networked media content system 310allows for direct and indirect communication between the components inthe networked media content system 310 via one or more networks. Thecomponents in the networked media content system 310 may be operated byone or more entities. In one embodiment, the article dispensingmachine(s) 230 and the system backend 307 are operated by a firstentity, such as the operator of the article dispensing machines, whilethe content provider backend 308 and the A/V display interface 309 areoperated by a second entity, such as a content provider. In anotherembodiment, all of the components shown in the networked media contentsystem 310 of FIG. 3 are operated by the same entity. The physical mediaarticle may include at least a DVD, Blu-Ray disc, video game disc, orother media article including those that are out-of-stock or otherwiseunavailable for rental. The digital media selections may includestreaming video content, video-on-demand content, downloadable videocontent, streaming video games, downloadable video games, or otherdigital media content. Streaming or downloadable video games may includecontent related to video games, such as expansion packs and add-onpacks. Although FIG. 3 shows a single electronic device 306, a singlecontent provider backend 308, and a single A/V display interface 309, itis contemplated that more than one electronic device, content providerbackend, and/or A/V display interface may be in communication with thesystem backend 307.

The system backend 307 includes components that primarily communicateinformation, such as transaction and inventory data, to and from thearticle dispensing machines 230. Components in the system backend 307also communicate information to and from the electronic device 306, thecontent provider backend 308, and the A/V display interface 309. Thesystem backend 307 is detailed below with reference to FIG. 4. Thecontent provider backend 308 includes components that primarilycommunicate information to and from the A/V display interface 309.Components in the content provider backend 308 also communicateinformation to and from the system backend 307, as detailed furtherbelow. Data communicated between the article dispensing machines 230,the electronic device 306, the system backend 307, the content providerbackend 308, and/or the A/V display interface 309 may utilize the XML(Extensible Markup Language) format. The electronic device 306 and theA/V display interface 309 may communicate with the system backend 307and/or the content provider backend 308 using rules and specificationsof an application programming interface (API).

The A/V display interface 309 can be a set-top box, a module of aninternet-ready television, a Blu-Ray player with internetconnectability, a software application executing on a mobile device,cable television converter box, satellite television set-top box, IPTV(Internet Protocol television) set-top box (including AT&T U-Verse),digital video recorder, tablet computer, video game console (includingMicrosoft Xbox family, Sony PlayStation family, Nintendo Wii, andsimilar devices), handheld gaming device (including Sony PlayStationPortable, Nintendo DS, and similar devices), laptop computer, desktopcomputer, streaming media box (including Apple TV, Google TV, Roku,Boxee, and similar devices), or any other device capable of receivingand displaying streaming, on-demand, and/or downloadable electronicmedia from a content provider. Moreover, applications may be installedand executed on the A/V display interface 309 that communicate with thesystem backend 307 and/or the content provider backend 308 to providemedia content and other information to a user of the A/V displayinterface 309. Applications may also be installed and executed on theelectronic device 306 that communicate with the system backend 307.

The article dispensing machines 230 can communicate with the systembackend 307, including the central server and controller 302, vianetwork communication equipment and circuitry, as detailed above.Furthermore, the system backend 307 can communicate with the contentprovider backend 308 and the A/V display interface 309 via the same ordifferent network communication equipment and circuitry. The electronicdevice 306, detailed above, may also be in communication with componentsof the system backend 307 via the same or different networkcommunication equipment and circuitry. In particular, the system backend307 can directly communicate with the electronic device 306, the contentprovider backend 308, the A/V display interface 309, or in oneembodiment, the system backend 307 can communicate with the A/V displayinterface 309 through the content provider backend 308. It will also beunderstood that while a preferred embodiment of the present invention isfor the components of the system 310 to have a “broadband” connectionwith one another, the principles of the present invention are alsopracticable with a dialup connection using a standard modem. Wirelessnetwork connections are also contemplated, such as wireless Ethernet,satellite, infrared, radio frequency, Bluetooth, near fieldcommunication, and cellular networks.

Each of the article dispensing machines 230 may operate withoutrequiring continuous connectivity and communication with the centralcontroller 302. In one embodiment, the central controller 302 onlytransmits data in response to communication from an article dispensingmachine 230. For example, an article dispensing machine 230 may attemptto communicate with the central controller 302 following completion ofone or more rental transactions or one or more media article returntransactions. In another embodiment, the article dispensing machine 230continues normal operations and transactions even if communication isinterrupted or cannot be established with the central controller 302. Inthese cases, transaction data can be stored locally in the articledispensing machine 230, such as in the article dispensing machine memorystorage device 281, until a predetermined time interval elapses, when apredetermined number of transactions is reached, or until communicationwith the central controller 302 can be reestablished. Once communicationis established with the central controller 302, financial and inventoryinformation can be uploaded and the appropriate servers and databasescan be updated.

In one embodiment, the article dispensing machine 230 can display onlymedia articles which are physically located at the article dispensingmachine 230. In this way, a customer may browse on the user interface234 only the media articles which are in-stock and available to rent atthat article dispensing machine 230. Typically, the article dispensingmachine 230 possesses media information for the media articles that arecurrently located in the article dispensing machine 230. The mediainformation for a media article includes title, actor, director, studio,publisher, plot synopsis, format, description, parental rating,individualized ratings and reviews, popularity, article type, runningtime, genre, cover artwork, or other information. The article dispensingmachine 230 can also store in memory the media information forrecently-rented media articles that are no longer physically stored inthe article dispensing machine 230. The article dispensing machine 230can communicate with the central controller 302 when media informationabout a particular media article is needed. For example, when aparticular media article is returned to an article dispensing machine230 that does not have the corresponding media information for thatparticular media article, the article dispensing machine 230 can querythe central controller 302, metadata database 410, and/or inventorydatabase 412 for the media information. Once the media information isobtained, the article dispensing machine 230 may display that particularmedia article on the user interface 234 as in-stock and available torent.

In another embodiment, the article dispensing machine 230 can displaymedia articles that are both physically located and not physicallylocated at the article dispensing machine 230. In this embodiment, mediaarticles which are both available and unavailable to rent can bedisplayed. A media article may be unavailable to rent if it is notin-stock or is in-stock but has been reserved for rental. In oneexample, the entire catalog of media articles stored in the inventorydatabase 412 can be displayed on the article dispensing machine 230. Inanother example, a subset of the entire catalog of media articles can bedisplayed on the article dispensing machine 230. The subset of mediaarticles that can be displayed on the article dispensing machine 230 maybe determined, for example, based on geographic location, retaileragreements, contractual obligations, customer rental habits, and othercriteria. The media articles that can be displayed on the articledispensing machine 230 may include recently-rented media articles thatare no longer physically stored in the article dispensing machine 230 ormedia articles that have never been physically in the article dispensingmachine 230. For example, media articles that have never been physicallyin the article dispensing machine 230 may be displayed because thosemedia articles may be available at a nearby article dispensing machine.In this case, those media articles may be displayed to the customer sothat the customer has an option to obtain those media articles from thenearby article dispensing machine 230. In this embodiment, if a customerattempts to rent a media article that is out-of-stock, reserved foranother customer, or otherwise cannot be vended at the particulararticle dispensing machine 230, then that media article can be deemed anunavailable media article. Although a physical unavailable media articlecannot be rented from the particular article dispensing machine 230, adigital alternative media selection may be available and substituted forthe unavailable media article.

FIG. 4 is a block diagram illustrating the system backend 307 andconnections to and from the system backend 307 to the article dispensingmachines 230, the electronic device 306, the content provider backend308, and the A/V display interface 309. The system backend 307 includescomponents that provide and receive data to and from the articledispensing machines 230 during DVD, Blu-Ray disc, and video game rentaltransactions and other transactions. Components in the system backend307 are utilized in relation to the present invention, as describedbelow. It will be understood that components 402, 404, 406, 408, 414,416, 418, 420, and 422 in the system backend 307 may be implemented, forexample, by the central controller 302 using instructions stored in amemory connected to the central controller 302. It will be furtherunderstood that the databases 404, 410, and 412 may be implemented aspart of the central database 304 or as separate databases.

The identification and authentication controller 402 can receive aunique customer identifier that a customer provides to the articledispensing machines 230 during a rental transaction. The unique customeridentifier can be a credit or debit card number, a hashed version of acredit or debit card number, or other unique identifier used for paymentand/or identification purposes. In the case of hashing of the credit ordebit card number, the hash function applied to the credit or debit cardnumber is preferably implemented on the article dispensing machines 230and may be, for example, a SHA-256 hashing algorithm. The identificationand authentication controller 402 can validate the payment capability ofa credit or debit card by communicating with the financial server 305.

A customer may be authenticated to multiple customer profiles andaccounts by the identification and authentication controller 402. Theunique customer identifier provided by the customer can authenticate thecustomer to an existing customer profile and account for the articledispensing machines 230. The existing customer profile and account canbe stored and looked up using the unique customer identifier in thecustomer profile database 404 that is connected to the identificationand authentication controller 402. The unique customer identifier canalso link the existing customer account to a content provider customeraccount via a connection from the customer profile database 404 to thecontent provider customer profile database 502 in the content providerbackend 308, as shown in FIG. 5. Zero, one, or more content providercustomer accounts may be linked in the customer profile database 404 tothe existing customer account for the article dispensing machines 230. Acontent provider may include, but is not limited to, a cable televisionoperator, a satellite television service provider, an IPTV (InternetProtocol television) provider, an online gaming and digital mediadelivery service (Xbox Live, PlayStation Network, OnLive, etc.), awebsite (YouTube, Hulu, etc.), a movie studio, a television network, agame publisher, or a retailer (Best Buy, Walmart, etc.). Mediaselections available from a content provider may include videos ondemand, streaming videos, downloadable videos, streaming video games, ordownloadable video games. The media selections may be available throughthe A/V display interface 309 that is in communication with the contentprovider backend 308.

A user may also provide identifying information, including a uniquecustomer identifier, to an electronic device 306 and/or an A/V displayinterface 309 for initiating the transmission of supplementalinformation to the electronic device 306. The supplemental informationmay be synchronized and related to a piece of media content being playedand is described in more detail below. The identifying information canbe received by the identification and authentication controller 402. Asdescribed above, the unique customer identifier can authenticate a userto a customer profile in the customer profile database 404. The uniquecustomer identifier may include a username and/or password, a cookie, orother identifier for authenticating the user. In addition to a uniquecustomer identifier, the identifying information may include a deviceidentifier and/or a device type that tracks whether a user operating theelectronic device 306 or the A/V display interface 309 is activelylogged in. The device identifier may include an IP address, a MACaddress, or other unique identifier of the electronic device 306 or A/Vdisplay interface 309. The device type may include a type of device(e.g., television, Blu-Ray player, mobile device, etc.), brand, modelnumber, or other information about the electronic device 306 or A/Vdisplay interface 309. The identifying information may be stored in anactive device table. The active device table may be maintained by asupplemental information server 422. It is understood by those in theart that an IP address is a numerical label assigned to any deviceparticipating in a computer network that uses the Internet Protocol forcommunication. It is also understood by those in the art that a MACaddress is a unique hexadecimal identifier assigned to a networkinterface of a device. The MAC address of the electronic device 306 orthe A/V display interface 309, for example, may be associated with acustomer profile that contains information regarding where to transmitthe supplemental information.

The customer profile database 404 can contain information related tocustomers of the article dispensing machines 230, including name,mailing and billing addresses, email addresses, phone and mobilenumbers, username, password, payment methods, rental history, purchasehistory, preferred article dispensing machines, movie and video gamegenre preferences, customizations, subscriptions, parental controls,linked content provider accounts, content provider subscriptions andentitlements, and other data. A rental transaction can be personalizedusing information from the customer profile database 404 at the articledispensing machines 230 and a website interface 418. For example, onlycertain genres and titles of DVDs, Blu-Ray discs, or video games couldbe shown if a customer sets particular preferences that are then storedin the customer profile database 404. Some of the information stored inthe customer profile database 404 may also be stored in the articledispensing machine database 282. The customer profile database 404 mayinclude a service which facilitates interfacing and communicating with anotification engine 406 and other components of the system backend 307,for example.

The website interface 418 can be interactive and accessible to acustomer using web browser software at an electronic device 306. Thewebsite interface 418 may also include a mobile application or consumerelectronics device application. Rentable media articles may be searched,browsed, and reserved on the website interface 418 for receipt at thearticle dispensing machines 230. The location of and the inventory atarticle dispensing machines 230 can be viewed at the website interface418. Digital media selections from content providers, such as streaming,downloadable, and on-demand media, may also be searched, browsed, andaccessed on the website interface 418. A customer can access theircustomer profile on the website interface 418 for purposes of verifyingand updating their personal information in the customer profile database404. For example, a customer can link an account they have with acontent provider on the website interface 418 by specifying theirusername, password, account number, and/or other identifying informationfor the content provider account. The system backend 307 can utilizeSAML (Security Assertion Markup Language), OAuth (Open Authentication),or other protocols to authenticate the identity of the customer at thecontent provider via a connection from the website interface 418 to thecontent provider identification and authentication controller 506 in thecontent provider backend 308, as shown in FIG. 5. If the identifyinginformation matches the content provider account, the linkage to thecontent provider account can be stored in the customer profile database404.

An inventory database 412 may contain a catalog of physical mediaarticles that may be rented at the article dispensing machines 230 andreserved at the website interface 418 for later receipt at the articledispensing machines 230. A catalog of digital media selections availableat the content provider can be contained in the metadata database 410.Metadata for the media articles and media selections are stored in themetadata database 410, including title, release date, running time,chapter information, technical details (resolution, audio options,languages, etc.), format, peripheral device requirements, number ofplayers, online capability, actors, voice actors, director, studio,publisher, developer, platform, availability of downloadable content,episode information, genre, critic ratings, individualized ratings(reviews, recommendations, likes, etc.), parental ratings (MPAA, ESRB,TV Parental Guidelines, etc.), description, related content, mediaartwork, media stills, language, and other information.

Physical media articles that may be rented at the article dispensingmachines 230 and digital media selections available at the contentprovider may be synchronized and mapped to one another by matching theirrespective metadata. As seen in FIG. 5, a synchronization and mappingengine 414 connected to the customer profile database 404, the metadatadatabase 410, and the content provider asset management system 504 inthe content provider backend 308 may compare the metadata for the mediaarticles and media selections to determine matches. Metadata in thecontent provider asset management system 504 for media selections can becompared to metadata in the metadata database 410 to perform thematching. For example, a combination of a title, release date, runningtime, and/or actor information can be used to map a media article to acorresponding media selection. In one embodiment, proprietaryidentification codes unique to a media article and a media selection canbe used to map the media article to the corresponding media selection.The proprietary identification codes for the media article and the mediaselection can be stored in the metadata database 410 and the contentprovider asset management system 504, respectively. Such proprietaryidentification codes can be assigned to media articles and mediaselections by third party providers such as Rovi, Baseline, and AMG.

A media selection at a content provider can be placed in the savedprograms queue 604 on the A/V display interface 309, as shown in FIG. 6,by providing the appropriate instructions to the content provider assetmanagement system 504 in the content provider backend 308. Queuing amedia selection may occur, for example, when a customer decides topurchase the digital media selection from the content provider in placeof a physical media article at an article dispensing machine 230.

An inventory database 412 can be connected to the article dispensingmachine 230 and the metadata database 410 to provide informationregarding the availability of media articles in the article dispensingmachines 230. In conjunction with a search engine 416, the inventorydatabase 412 and the metadata database 410 can provide inventory resultsfor media articles and media selections to an A/V display interfaceapplication 602 on an A/V display interface 309, as shown in FIG. 6.Such results may include the availability of physical media articles atthe article dispensing machines 230 as well as digital media selectionsavailable at a content provider. The results may also be provided to thewebsite interface 418 or other websites operated by a content provider,for example. The synchronization and mapping engine 414 can store theinformation from the content provider asset management system 504regarding media selections at the content provider in the metadatadatabase 410. The inventory database 412 can also supply theavailability of media articles in the article dispensing machines 230 tothe website interface 418 or to other portals, such as an application ona mobile device, when queried.

A metadata database watcher 408 can monitor the metadata database 410for changes in metadata related to media articles and media selections.The metadata database watcher 408 can use customer watchlistsubscriptions from a customer profile in the customer profile database404 to determine what changes to monitor. The changes to the metadatacan include inventory availability, content provider availability,release schedules, and other information related to a particular title.The customer watchlist subscriptions can be used by the metadatadatabase watcher 408 to monitor these changes in combination withinformation regarding particular actors, directors, and/or othermetadata. When a change corresponding to a customer watchlistsubscription is found by the metadata database watcher 408, anotification engine 406 can transmit notifications and details of thechange to the customer. The notifications may be sent via email, SMS,mobile application alerts, A/V display interface alerts, or otherelectronic channels.

A customer may also subscribe to be notified about new information andnew media content related to their favorite actors, directors, titles,studios, and/or other parameters using customer notificationsubscriptions. Such information may include information related to liveperformances, television appearances, newspaper and magazine articles,blogs, and other content. A web crawler and data feed 420 can obtainthis information by searching pertinent websites and through use of apublic API connection to update the metadata database 410. The customercan subscribe to this information about their favorites at the websiteinterface 418, for example. The metadata database watcher 408 monitoringthe metadata database 410 can detect when there is a new piece ofinformation about a favorite and transmit the desired notificationsusing the notification engine 406.

A supplemental information server 422 can be connected to the electronicdevice 306, the content provider backend 308, and the A/V displayinterface 309 to control and provide supplemental information to theelectronic device 306 in synchronization with a piece of media contentbeing played. The supplemental information may also be related to acurrent state of the piece of media content. In conjunction with theidentification and authentication controller 402, the supplementalinformation server 422 may track whether the electronic device 306and/or the A/V display interface 309 are actively logged in. Thesupplemental information server 422 may also receive notificationsrelated to whether viewing of a piece of media content has started,stopped, paused, or resumed. Requests may also be received by thesupplemental information server 422 from the electronic device 306 tostart, stop, pause, or resume the piece of media content at the A/Vdisplay interface 309. Signals to start, stop, pause, or resume thepiece of media content may also be transmitted indirectly to the A/Vdisplay interface 309 through the content provider backend 308.Applications may be installed and executed on the electronic device 306and/or the A/V display interface 309 to facilitate providing thesupplemental information. In one embodiment, an application may bepresent on a Blu-Ray disc and may be installed for execution on aBlu-Ray player when the Blu-Ray disc is played on the Blu-Ray player.

An embodiment of a process 700 for providing supplemental informationrelated to a piece of media content that is initiated by receiving aviewing initiation notification is shown in FIG. 7. The process 700 canresult in the supplemental information server 422 transmittingsupplemental information to an electronic device 306, where thesupplemental information is synchronized with the piece of media contentand is related to a current state of the piece of media content. Thetransmission of the supplemental information can be stopped, paused,and/or resumed using the process 700. Media content may include physicalmedia articles, digital media selections, or live content (e.g., sportsevents, newscasts, television shows, etc.). The physical media articlesmay include media articles that are distributable from an articledispensing machine 230. The supplemental information transmitted to theelectronic device 306 can include, for example, related metadata (e.g.,trivia, filming details, interesting facts, relationships to other mediacontent, etc.), magazine and news articles, blog postings, internetlinks, related or similar media content, transaction offers, sponsoredinformation, advertisements, interactive or actionable advertisements,contextual information (e.g., sports statistics, localized weather,etc.), store availability, user-generated notations, etc. that arerelated to the piece of media content that is being played, as well asrelated to the current state of the piece of media content. In oneembodiment, supplemental information created by one user, such as auser-generated notation related to a current state of the piece of mediacontent, may be viewed by other users. The current state of the piece ofmedia content may include an elapsed time, a chapter identification, asubtitle setting, a language setting, or other information thatindicates the timeline and manner in which the piece of media content isbeing played.

Once the current state of the piece of media content being played isdetermined, the supplemental information server 422 can determinesupplemental information that is relevant to a person, location,building, etc. currently being shown; music currently being played;specific dialogue being spoken; and other information in the piece ofmedia content. As an example, if the piece of media content being playedis a movie, the supplemental information may include a Wikipedia articleabout an actor that is currently showing at a particular point in themovie. As another example, the supplemental information may include atransaction offer to purchase a digital copy of a song that is currentlyplaying at another point in the movie. As a further example, if thepiece of media content being played is a live sports event, thesupplemental information may include statistics of the players beingshown. The supplemental information server 422 may retrieve thesupplemental information from a memory or database that may be part ofthe central database 304, from the Internet, and/or from another memoryor database at a remote location. The supplemental information may bederived from one or more sources.

At step 702, identifying information may be received at theidentification and authentication controller 402. The identifyinginformation can authenticate a user so that supplemental information istransmitted in synchronization with a piece of media content beingplayed. Identifying information may be received from an electronicdevice 306 and/or an A/V display interface 309, and may include a uniquecustomer identifier, a device identifier, and/or a device type, asdiscussed above. The identifying information from the electronic device306 and the identifying information from the A/V display interface 309may be received separately or at the same time. In some embodiments,only identifying information from the electronic device 306 may beneeded to initiate transmission of the supplemental information. Anembodiment of step 702 in the process 700 is discussed in more detailbelow in reference to the process 1100 shown in FIG. 11.

The identifying information may be stored by the supplementalinformation server 422 in an active device table at step 704. The activedevice table can track whether a user is logged in from the electronicdevice 306 and/or the A/V display interface 309. The active device tablemay be stored in the supplemental information server 422. Information inthe active device table may be used at step 708, for example, todetermine if the unique customer identifiers received from theelectronic device 306 and the A/V display interface 309 correspond toone another. Information in the active device table may also be used todetermine where to transmit the supplemental information, such as byusing the IP address of the electronic device 306.

A viewing initiation notification may be received by the supplementalinformation server 422 at step 706 from the electronic device 306 or theA/V display interface 309. The viewing initiation notification canindicate that a piece of media content has started playing on the A/Vdisplay interface 309. An embodiment of step 706 in the process 700 isshown in FIG. 8. At step 802, the viewing initiation notification may bereceived at the supplemental information server 422. In one embodiment,the viewing initiation notification can be generated and transmittedautomatically by the A/V display interface 309 when playing of the pieceof media content has started. For example, a user can begin playback ofa Blu-Ray disc on a Blu-Ray player by pressing the play button on theBlu-Ray player. As another example, the electronic device 306 maytransmit an infrared or radio frequency signal to the Blu-Ray player tobegin playback of a Blu-Ray disc. The Blu-Ray player may then generateand transmit a viewing initiation notification to the supplementalinformation server 422. In another embodiment, the viewing initiationnotification can be transmitted manually from the electronic device 306to indicate that the user has manually started play of the piece ofmedia content. For example, a user may begin play of a digital videoselection from a content provider and may simultaneously press a buttonon an application executing on the electronic device 306 to indicatethat the digital video selection has begun playing.

At step 804, it may be determined by the supplemental information server422 whether the piece of media content being played is live content.Live content may include media content that is currently being broadcastor aired, such as sports events, newscasts, television shows, etc. Inthis case, the viewing initiation notification may include a livecontent notification to inform the supplemental information server 422that the piece of media content that is playing on the A/V displayinterface 309 is live content. If the piece of media content beingplayed is determined to be live content at step 804, then the identityof the live content can be determined at step 810. The live content maybe identified by the user by specifying the date, time, and/or channelof the live content, e.g., Jul. 1, 2011, 8 pm Central Daylight Time,NBC. The user may also identify the live content by specifying the nameand/or episode of the live content, e.g., World Series Game 5, TheOffice: “Stress Relief”. A user may further identify live content byspecifying a network (e.g., CBS, Discovery Channel, etc.), studio (e.g.,Sony Pictures Television, NBC Universal, etc.), the length of theprogramming (e.g., thirty minutes, two hours, etc.), and/or the statusof the live content (e.g., new, repeat, special, etc.). The live contentmay also be identified automatically based on the audio or video of thelive content, such as by using IntoNow, Shazam, or similar services.Automatic identification of the live content may also be performed basedon the channel number the A/V display interface 309 is tuned to and/orthe time and referencing an electronic program guide (EPG) database toidentify the live content.

If the piece of media content is not determined to be live content atstep 804, then the process 706 continues to step 806. At step 806, itcan be determined whether additional information is available that isrelated to the piece of media content being played, such as metadata ofthe piece of media content or a transaction history of the user. Theadditional information may be transmitted with the viewing initiationnotification at step 706. For example, metadata may be transmitted fromthe electronic device 306 and/or the A/V display interface 309 which isrelated to the piece of media content being viewed. The transactionhistory may include the metadata related to media content that the userhas rented, purchased, downloaded, or streamed. The additionalinformation may be used to determine the identity of the piece of mediacontent. If additional information is available at step 806, then atstep 812, the additional information is retrieved. For example, thetransaction history of the user may be retrieved from the customerprofile database 404, which may include the user's currently rentedmedia articles (e.g., DVDs and/or Blu-Ray discs). The media articles mayinclude media articles that are distributable from an article dispensingmachine 230. Following step 812, or if no additional information isavailable at step 806, the process 706 continues to step 808.

At step 808, the identity of the piece of media content being played maybe determined. If additional information was retrieved at step 812, theidentity of the piece of media content may be determined at step 808based on the additional information. For example, metadata such as atitle or proprietary identification code of the DVD being played couldbe used to identify the piece of media content. As another example, theuser could select from their currently rented media articles (based ontheir previously-retrieved transaction history) to confirm that thepiece of media content being played is one of those media articles. As afurther example, the piece of media content may be identified based onthe audio or video of the piece of media content, such as by usingIntoNow, Shazam, or similar services. The identity of the piece of mediacontent may be used to determine the supplemental information to betransmitted later in the process 700. If additional information was notretrieved at step 812, the identity of the piece of media content beingplayed may be determined at step 808 by manual input of the identity ofthe piece of media content by a user.

Returning to FIG. 7, the process 700 continues to step 708 where it canbe determined by the supplemental information server 422 whether theunique customer identifiers in the active device table correspond to oneanother. As described above, one or more unique customer identifiers maybe received as part of identifying information received at step 702. Ifboth the electronic device 306 and the A/V display interface 309 haveidentifying information in the active device table, then the uniquecustomer identifiers for the respective devices can be compared at step708. The unique customer identifiers may correspond to one another ifthey match or are associated with each other. For example, if a firstunique customer identifier received from an electronic device 306 and asecond unique customer identifier received from an A/V display interface309 are present in the same customer profile for a particular user, thenthe unique customer identifiers can be deemed to correspond to eachother at step 708. If the active device table has only identifyinginformation for the electronic device 306, e.g., in the case of a manualstart of play of the piece of media content, the process 700 maycontinue to step 710. If the unique customer identifiers do notcorrespond at step 708, then the process 700 returns to step 702 wherenew or different identifying information may be received.

Following step 708, the process 700 continues to step 710 where thesupplemental information related to the piece of media content beingplayed can be transmitted from the supplemental information server 422to the electronic device 306. The supplemental information may besynchronized with the piece of media content being played and may alsobe related to the current state of the piece of media content. Theelectronic device 306 may receive the supplemental informationcontinuously, periodically, or intermittently while the piece of mediacontent is being played. An embodiment of step 710 in the process 700 isdiscussed in more detail below in reference to the process 1200 shown inFIG. 12.

The supplemental information server 422 can determine at step 712 if aviewing ending notification has been received. A viewing endingnotification may be received if the piece of media content being playedat the A/V display interface 309 has been stopped or paused. The A/Vdisplay interface 309 may generate and transmit the viewing endingnotification automatically if the piece of media content being playedhas been stopped or paused at the A/V display interface 309. The usermay also transmit the viewing ending notification from the electronicdevice 306 if the piece of media content being played has been manuallystopped or paused. If a viewing ending notification is not received atstep 712, then the process 700 returns to step 710 and the supplementalinformation server 422 may continue transmitting the supplementalinformation to the electronic device 306.

However, if a viewing ending notification is received at step 712, thenthe transmission of the supplemental information may be stopped at step714. Continuing to step 716, it can be determined if a viewingresumption notification has been received at the supplementalinformation server 422. A viewing resumption notification may bereceived if the piece of media content being played at the A/V displayinterface 309 has resumed. The A/V display interface 309 may generateand transmit the viewing resumption notification automatically if thepiece of media content has been restarted or unpaused at the A/V displayinterface 309. The user may also transmit the viewing resumptionnotification from the electronic device 306 if the piece of mediacontent has been manually restarted or unpaused. If a viewing resumptionnotification is received at step 716, then the process 700 returns tostep 710 to restart transmission of the supplemental information fromthe supplemental information server 422 to the electronic device 306.

If a viewing resumption notification is not received at step 716, thenthe process 700 continues to step 718, where it is determined if aviewing initiation notification has been received at the supplementalinformation server 422. A viewing initiation notification may bereceived at this point in the process 700 if a new piece of mediacontent is now being played. If a viewing initiation notification isreceived at step 718, then the process 700 returns to step 708 todetermine whether the unique customer identifiers correspond to oneanother, as described above. However, if a viewing initiationnotification is not received at step 718, then the process 700 returnsto step 714 and continues not transmitting the supplemental informationto the electronic device 306.

An embodiment of a process 900 for providing supplemental informationrelated to a piece of media content that is initiated by receiving aviewing initiation request is shown in FIG. 9. The process 900 canresult in the supplemental information server 422 transmittingsupplemental information to an electronic device 306, where thesupplemental information is synchronized with the piece of media contentand is related to a current state of the piece of media content. Thetransmission of the supplemental information can be stopped, paused,and/or resumed using the process 900. Media content may include physicalmedia articles, digital media selections, or live content. Thesupplemental information transmitted to the electronic device 306 caninclude, for example, metadata, magazine and news articles, blogpostings, internet links, transaction offers, store availability,advertisements, etc. that are related to the piece of media content thatis being played, as well as related to the current state of the piece ofmedia content. The current state of the piece of media content mayinclude an elapsed time, a chapter identification, a subtitle setting, alanguage setting, or other information that indicates the timeline andmanner in which the piece of media content is being played.

Once the current state of the piece of media content being played isdetermined, the supplemental information server 422 can determinesupplemental information that is relevant to a person, location,building, etc. currently being shown; music currently being played;specific dialogue being spoken; and other information in the piece ofmedia content. The supplemental information server 422 may retrieve thesupplemental information from a memory or database that may be part ofthe central database 304, from the Internet, or from another memory ordatabase at a remote location.

At step 902, identifying information may be received at theidentification and authentication controller 402. The identifyinginformation can authenticate a user so that supplemental information istransmitted in synchronization with a piece of media content beingplayed. Identifying information may be received from an electronicdevice 306 and an A/V display interface 309, and may include a uniquecustomer identifier, a device identifier, and/or a device type, asdiscussed above. The identifying information from the electronic device306 and the identifying information from the A/V display interface 309may be received separately or at the same time. An embodiment of step902 in the process 900 is discussed in more detail below in reference tothe process 1100 shown in FIG. 11.

The identifying information may be stored by the supplementalinformation server 422 in an active device table at step 904. The activedevice table can track whether a user is logged in from the electronicdevice 306 and the A/V display interface 309. The active device tablemay be stored in the supplemental information server 422. Information inthe active device table may be used at step 908, for example, todetermine if the unique customer identifiers received from theelectronic device 306 and the A/V display interface 309 correspond toone another. Information in the active device table may also be used todetermine where to transmit the supplemental information, such as byusing the IP address of the electronic device 306.

A viewing initiation request may be received by the supplementalinformation server 422 at step 906 from the electronic device 306. Theviewing initiation request can be a request to begin playing a piece ofmedia content on the A/V display interface 309. An embodiment of step906 in the process 900 is shown in FIG. 10. At step 1002, the viewinginitiation request may be received at the supplemental informationserver 422 from the electronic device 306. In one embodiment, theviewing initiation request can be transmitted manually from theelectronic device 306 to indicate that the user wishes to begin playinga piece of media content on the A/V display interface 309. For example,a user may wish to start playback of a Blu-Ray disc in a Blu-Ray playerby pressing a play button on an application executing on the electronicdevice 306, rather than pressing the play button directly on the Blu-Rayplayer itself.

At step 1004, it may be determined by the supplemental informationserver 422 whether the piece of media content being played is livecontent, including media content that is currently being broadcast oraired. In this case, the viewing initiation request may include a livecontent notification to inform the supplemental information server 422that the piece of media content that is being played at the A/V displayinterface 309 is live content. If the piece of media content beingplayed is determined to be live content at step 1004, then the identityof the live content can be determined at step 1010. The live content maybe identified by the user by specifying the date, time, and channel ofthe live content broadcast. The user may also identify the live contentby specifying the name and/or episode of the live content. The livecontent may also be identified automatically based on the audio or videoof the live content, such as by using IntoNow or similar services.

If the piece of media content is not determined to be live content atstep 1004, then the process 906 continues to step 1006. At step 1006, itcan be determined whether additional information is available that isrelated to the piece of media content being played, such as metadata ofthe piece of media content or a transaction history of the user. Theadditional information may be transmitted with the viewing initiationrequest at step 906. For example, metadata may be transmitted from theelectronic device 306 and/or the A/V display interface 309 which isrelated to the piece of media content being viewed. The transactionhistory may include the metadata related to media content that the userhas rented, purchased, downloaded, or streamed. The additionalinformation may be used to determine the identity of the piece of mediacontent. If additional information is available at step 1006, then atstep 1012, the additional information is retrieved. For example, thetransaction history of the user may be retrieved from the customerprofile database 404, which may include the user's currently rentedmedia articles. Following step 1012, or if no additional information isavailable at step 1006, the process 906 continues to step 1008.

At step 1008, the identity of the piece of media content being playedmay be determined. If additional information was retrieved at step 1012,the identity of the piece of media content may be determined at step1008 based on the additional information. For example, metadata such asa title or proprietary identification code of the DVD being played couldbe used to identify the piece of media content. As another example, theuser could select from their currently rented media articles (based ontheir previously-retrieved transaction history) to confirm that thepiece of media content being played back is one of those media articles.The identity of the piece of media content may be used to determine thesupplemental information to be transmitted later in the process 900. Ifadditional information was not retrieved at step 1012, the identity ofthe piece of media content being played may be determined at step 1008by manual input of the identity of the piece of media content by a user.

Returning to FIG. 9, the process 900 continues to step 908 where it canbe determined by the supplemental information server 422 whether theunique customer identifiers in the active device table correspond to oneanother. As described above, unique customer identifiers may be receivedas part of identifying information received at step 902. The uniquecustomer identifiers associated with the electronic device 306 and theA/V display interface 309 may be compared at step 908. The uniquecustomer identifiers may correspond to one another if they match or areassociated with each other. For example, if a first unique customeridentifier received from an electronic device 306 and a second uniquecustomer identifier received from an A/V display interface 309 arepresent in the same customer profile for a particular user, then theunique customer identifiers can be deemed to correspond to each other atstep 908. If the unique customer identifiers do not correspond at step908, then the process 900 returns to step 902 where new or differentidentifying information may be received.

Following step 908, the process 900 continues to step 910 to transmit aplay request from the supplemental information server 422 to the A/Vdisplay interface 309. The A/V display interface 309 can begin playingthe piece of media content in response to receiving the play request.The play request may also be indirectly transmitted to the A/V displayinterface 309 through the content provider backend 308. At step 912, thesupplemental information related to the piece of media content beingplayed can be transmitted to the electronic device 306. The supplementalinformation may be synchronized with the piece of media content beingplayed and may also be related to the current state of the piece ofmedia content. The electronic device 306 may receive the supplementalinformation continuously, periodically, or intermittently while thepiece of media content is being played. An embodiment of step 912 in theprocess 900 is discussed in more detail below in reference to theprocess 1200 shown in FIG. 12.

The supplemental information server 422 can determine at step 914 if aviewing ending request has been received from the electronic device 306.A viewing ending request can be a request to stop or pause the play of apiece of media content on the A/V display interface 309. In particular,the user may transmit the viewing ending request from the electronicdevice 306 to indicate that the user wishes to stop or pause the play ofthe piece of media content. If a viewing ending request is not receivedat step 914, then the process 900 returns to step 912 and thesupplemental information server 422 may continue transmitting thesupplemental information to the electronic device 306.

However, if a viewing ending request is received at step 914, then astoppage request may be transmitted at step 916 from the supplementalinformation server 422 to the A/V display interface 309. The A/V displayinterface 309 can stop or pause the play of the piece of media contentin response to receiving the stoppage request. The stoppage request mayalso be indirectly transmitted to the A/V display interface 309 throughthe content provider backend 308. At step 918, the transmission of thesupplemental information can be stopped from the supplementalinformation server 422. Continuing to step 920, it can be determined ifa viewing resumption request has been received at the supplementalinformation server 422. A viewing resumption request may be receivedfrom the electronic device 306 to request resumption of the play of thepiece of media content on the A/V display interface 309. The user maytransmit the viewing resumption request from the electronic device 306to indicate that the user wishes to restart or unpause the play of thepiece of media content. If a viewing resumption request is received atstep 920, then the process 900 returns to step 910 to transmit a playrequest to the A/V display interface 309. The play request may also beindirectly transmitted to the A/V display interface 309 through thecontent provider backend 308.

If a viewing resumption request is not received at step 920, then theprocess 900 continues to step 922, where it is determined if a viewinginitiation request has been received at the supplemental informationserver 422. A viewing initiation request may be received at this pointin the process 900 if the user wishes to begin playing a new piece ofmedia content. If a viewing initiation request is received at step 922,then the process 900 returns to step 908 to determine whether the uniquecustomer identifiers correspond to one another, as described above.However, if a viewing initiation request is not received at step 922,then the process 900 returns to step 918 and continues not transmittingthe supplemental information to the electronic device 306.

An embodiment of a process 1100 for receiving identifying informationfrom an electronic device 306 or A/V display interface 309 is shown inFIG. 11. The process 1100 may be implemented as part of step 702 of FIG.7 or step 902 of FIG. 9. At step 1102, the supplemental informationserver 422 may determine whether identifying information or a keep-alivesignal has been received from an electronic device 306 and/or an A/Vdisplay interface 309. As described above, identifying information maybe received that includes a unique customer identifier, a deviceidentifier, and/or a device type for the purposes of initiating displayof supplemental information on an electronic device 306. A keep-alivesignal may be periodically received at the supplemental informationserver 422 that indicates that the electronic device 306 or the A/Vdisplay interface 309 is still active and wants to continue to be loggedinto the supplemental information server 422. The keep-alive signal mayinclude all or some of the identifying information in order to identifythe electronic device 306 or the A/V display interface 309.

If identifying information or a keep-alive signal is received at step1102, then the supplemental information server 422 may determine at step1104 whether identifying information for the electronic device 306 orA/V display interface 309 is already present in the active device table.Identifying information for the electronic device 306 or A/V displayinterface 309 may already be present in the active device table if theelectronic device 306 or A/V display interface 309 previouslytransmitted identifying information to the supplemental informationserver 422 and the identifying information has not been removed from theactive device table. If identifying information for the electronicdevice 306 or A/V display interface 309 is already in the active devicetable at step 1104, then the pertinent identifying information ismaintained in the active device table. In addition, at step 1108, atimer corresponding to the electronic device 306 or the A/V displayinterface 309 can be reset. The timer may be used at step 1110 todetermine whether a predetermined timeout duration has elapsed, whichcan result in the removal of the identifying information from the activedevice table for the electronic device 306 or the A/V display interface309. If identifying information for the electronic device 306 or A/Vdisplay interface 309 is not in the active device table at step 1104,then the identifying information can be stored in the active devicetable at step 1106. Following step 1106, the time corresponding to theelectronic device 306 or the A/V display interface 309 can be reset atstep 1108.

Returning to step 1102, if identifying information or a keep-alivesignal is not received, then the process 1100 continues to step 1110 todetermine whether a predetermined timeout duration has elapsed for thetimer corresponding to the electronic device 306 and/or the A/V displayinterface 309. The predetermined timeout duration for the electronicdevice 306 and the A/V display interface 309 may be the same ordifferent. The predetermined timeout duration may be used to determinewhether too much time has elapsed since the supplemental informationserver 422 has received identifying information or a keep-alive signalfrom the electronic device 306 or the A/V display interface 309. If thepredetermined timeout duration has elapsed at step 1110, then theidentifying information for the electronic device 306 or the A/V displayinterface 309 may be removed from the active device table at step 1112.If the timeout duration has not elapsed at step 1110, then the process1100 returns to step 1102 to determine if identifying information or akeep-alive signal has been received.

An embodiment of a process 1200 for transmitting supplementalinformation to an electronic device 306 is shown in FIG. 12. The process1200 may be implemented as part of step 710 of FIG. 7 or step 912 ofFIG. 9. At step 1202, the supplemental information server 422 candetermine whether it is in communication with the A/V display interface309. An A/V display interface 309 may be able to communicate with thesupplemental information server 422 if the A/V display interface 309 hasnetwork capability and the ability to receive and transmit data. Forexample, an A/V display interface 309 that can be in communication withthe supplemental information server 422 may include a set-top box, amodule of an internet-ready television, or a Blu-Ray player withinternet connectability. If the A/V display interface 309 is determinedto be in communication with the supplemental information server 422,then a current state of the piece of media content being played can bereceived at step 1204. The current state of the piece of media contentmay include an elapsed time, a chapter identification, a subtitlesetting, a language setting, or other information that indicates thetimeline and manner in which the piece of media content is being played.Supplemental information transmitted later in the process 1200 may bebased on the current state of the piece of media content.

If the A/V display interface 309 is not in communication with thesupplemental information server 422, then a current or elapsed time ofthe piece of media content being played may be determined at step 1212.The current or elapsed time may be used as the current state of thepiece of media content being played for purposes of determining thesupplemental information later in the process 1200. The current orelapsed time can be specified by the user at the electronic device 306.The elapsed time can be calculated by comparing the current time and thetime when the piece of media content began playing. The current orelapsed time may be used by the supplemental information server 422 whenthe piece of media content is live content.

After the current state has been received or determined at step 1204 orstep 1212, respectively, supplemental information preferences, if any,may be determined at step 1206. Supplemental information preferences mayhave been previously set by the user and stored in the customer profile,or may be set by the user at step 1206. The retrieval and transmissionof the supplemental information to the electronic device 306 at steps1208 and 1210 may be affected by the supplemental informationpreferences. The supplemental information preferences may includepreferences by category, author, actor, director, genre, website, date,length, retailer (for items that can be purchased), social updates(filtered by a “friends” list), channel, studio, favorite team,location, rating, popularity, sales, or other preferences. For example,if a user indicates a preference to receive only blog postings relatedto the piece of media content being played, then the supplementalinformation retrieved and transmitted will only include blog postings.As another example, if the supplemental information preferences includea preference for sports-related information, then the supplementalinformation retrieved and transmitted will only include informationrelated to sports, and would not include information related tobusiness, for example.

Following step 1206, the process 1200 continues to step 1208 to retrievethe supplemental information. The supplemental information server 422may retrieve the supplemental information from a memory or database thatmay be part of the central database 304, from the Internet, or fromanother memory or database at a remote location. The retrievedsupplemental information may be transmitted to the electronic device 306at step 1210. The supplemental information server 422 may transmit thesupplemental information to the electronic device 306 based on thedevice identifier, e.g., an IP address, which is stored in the activedevice table. The supplemental information transmitted to the electronicdevice 306 can include, for example, metadata, magazine and newsarticles, blog postings, internet links, transaction offers,advertisements, etc. that are related to the piece of media content thatis being played, as well as related to the current state of the piece ofmedia content. The supplemental information may be displayed on theelectronic device 306 as an email, an SMS message, as an alert, in anapplication executing on the electronic device 306, or other forms ofcommunication. A uniform resource locator (URL) link may be included inthe supplemental information.

Any process descriptions or blocks in figures should be understood asrepresenting modules, segments, or portions of code which include one ormore executable instructions for implementing specific logical functionsor steps in the process, and alternate implementations are includedwithin the scope of the embodiments of the present invention in whichfunctions may be executed out of order from that shown or discussed,including substantially concurrently or in reverse order, depending onthe functionality involved, as would be understood by those havingordinary skill in the art.

It should be emphasized that the above-described embodiments of thepresent invention, particularly, any “preferred” embodiments, arepossible examples of implementations, merely set forth for a clearunderstanding of the principles of the invention. Many variations andmodifications may be made to the above-described embodiment(s) of theinvention without substantially departing from the spirit and principlesof the invention. All such modifications are intended to be includedherein within the scope of this disclosure and the present invention andprotected by the following claims.

1. A method of providing supplemental information related to a piece ofmedia content comprising live media content, the method comprising:receiving a viewing initiation notification at a processor, the viewinginitiation notification comprising a live content notification from oneor more of a first electronic device or a second electronic device, thelive content notification indicating that viewing of the live mediacontent has started on the second electronic device; in response toreceiving the live content notification, determining an identificationof the live media content; determining a current state of the live mediacontent based on the identification; and in response to determining thecurrent state of the live media content: retrieving the supplementalinformation, based on the identification and the current state of thelive media content; and transmitting the supplemental information fromthe processor to the first electronic device in synchronization with thelive media content being played, wherein the supplemental information isrelated to the current state of the live media content.
 2. The method ofclaim 1, further comprising: receiving first identifying information atthe processor from the first electronic device, the first identifyinginformation comprising a first unique customer identifier; storing thefirst identifying information in an active device table; receivingsecond identifying information at the processor from the secondelectronic device, the second identifying information comprising asecond unique customer identifier wherein the second unique customeridentifier has previously been associated with a customer; storing thesecond identifying information in the active device table; and comparingthe first and second identifying information to one another; whereinretrieving the supplemental information and transmitting thesupplemental information are performed in response to determining thecurrent state of the live media content and a determination that thefirst unique customer identifier corresponds to the second uniquecustomer identifier.
 3. The method of claim 1, wherein: the currentstate comprises an elapsed time of the piece of media content beingplayed; and transmitting comprises: retrieving the supplementalinformation, based on the elapsed time; and transmitting thesupplemental information to the first electronic device.
 4. The methodof claim 1, wherein transmitting comprises: receiving the current stateof the piece of media content being played from the second electronicdevice, wherein the current state comprises one or more of an elapsedtime, a chapter identification, a subtitle setting, or a languagesetting; retrieving the supplemental information, based on the currentstate; and transmitting the supplemental information to the firstelectronic device.
 5. The method of claim 1, wherein receiving theviewing initiation notification comprises: receiving metadata foridentifying the piece of media content; and determining theidentification of the piece of media content based on the metadata. 6.The method of claim 1: wherein receiving the viewing initiationnotification comprises: retrieving a transaction history from a customerprofile database in communication with the processor; and determiningthe identification of the piece of media content based on thetransaction history; and wherein transmitting comprises: retrieving thesupplemental information, based on the identification; and transmittingthe supplemental information to the first electronic device.
 7. Themethod of claim 2, wherein: receiving the first identifying informationcomprises: periodically receiving a first keep-alive signal from thefirst electronic device; and maintaining the first identifyinginformation in the active device table, in response to the firstkeep-alive signal; and receiving the second identifying informationcomprises: periodically receiving a second keep-alive signal from thesecond electronic device; and maintaining the second identifyinginformation in the active device table, in response to the secondkeep-alive signal.
 8. The method of claim 7, further comprising:removing the first identifying information from the active device table,if the first keep-alive signal is not received from the first electronicdevice within a first predetermined duration; and removing the secondidentifying information from the active device table, if the secondkeep-alive signal is not received from the first electronic devicewithin a second predetermined duration.
 9. The method of claim 1,wherein receiving the viewing initiation notification comprisesreceiving the viewing initiation notification at the processor from thefirst electronic device, wherein the viewing initiation notificationindicates that the piece of media content has been manually started onthe second electronic device.
 10. The method of claim 1, furthercomprising: receiving a viewing ending notification at the processor,the viewing ending notification indicating stoppage of the piece ofmedia content being played on the second electronic device; and inresponse to receiving the viewing ending notification, stoppingtransmission of the supplemental information to the first electronicdevice.
 11. A method of providing supplemental information related to apiece of media content comprising live media content, the methodcomprising: receiving a viewing initiation request at a processor froman electronic device, the viewing initiation request comprising a livecontent notification from one or more of the electronic device or anaudio/visual display interface, the live content notification indicatinga request to begin play of the live media content on the audio/visualdisplay interface; transmitting a play request to the audio/visualdisplay interface, in response to the viewing initiation request; inresponse to receiving the live content notification, determining anidentification of the live media content; determining a current state ofthe live media content based on the identification; and in response todetermining the current state of the live media content: retrieving thesupplemental information, based on the identification and the currentstate of the live media content; and transmitting the supplementalinformation from the processor to the electronic device insynchronization with the live media content being played, wherein thesupplemental information is related to the current state of the livemedia content.
 12. The method of claim 11, further comprising: receivingfirst identifying information at the processor from the electronicdevice, the first identifying information comprising a first uniquecustomer identifier; storing the first identifying information in anactive device table; receiving second identifying information at theprocessor from the audio/visual display interface, the secondidentifying information comprising a second unique customer identifierwherein the second unique customer identifier has previously beenassociated with a customer; and storing the second identifyinginformation in the active device table; and comparing the first andsecond identifying information to one another; wherein retrieving thesupplemental information and transmitting the supplemental informationare performed in response to determining the current state of the livemedia content and a determination that the first unique customeridentifier corresponds to the second unique customer identifier.
 13. Themethod of claim 11, wherein: the current state comprises an elapsed timeof the piece of media content being played; and transmitting thesupplemental information comprises: retrieving the supplementalinformation, based on the elapsed time; and transmitting thesupplemental information to the electronic device.
 14. The method ofclaim 11, wherein transmitting the supplemental information comprises:receiving the current state of the piece of media content being playedfrom the audio/visual display interface, wherein the current statecomprises one or more of an elapsed time, a chapter identification, asubtitle setting, or a language setting; retrieving the supplementalinformation, based on the current state; and transmitting thesupplemental information to the electronic device.
 15. The method ofclaim 11, wherein receiving the viewing initiation request comprises:receiving metadata for identifying the piece of media content; anddetermining the identification of the piece of media content based onthe metadata.
 16. The method of claim 11: wherein receiving the viewinginitiation request comprises: retrieving a transaction history from acustomer profile database in communication with the processor; anddetermining the identification of the piece of media content based onthe transaction history; and wherein transmitting the supplementalinformation comprises: retrieving the supplemental information, based onthe identification; and transmitting the supplemental information to theelectronic device.
 17. The method of claim 12, wherein: receiving thefirst identifying information comprises: periodically receiving a firstkeep-alive signal from the electronic device; and maintaining the firstidentifying information in the active device table, in response to thefirst keep-alive signal; and receiving the second identifyinginformation comprises: periodically receiving a second keep-alive signalfrom the audio/visual display interface; and maintaining the secondidentifying information in the active device table, in response to thesecond keep-alive signal.
 18. The method of claim 17, furthercomprising: removing the first identifying information from the activedevice table, if the first keep-alive signal is not received from theelectronic device within a first predetermined duration; and removingthe second identifying information from the active device table, if thesecond keep-alive signal is not received from the electronic devicewithin a second predetermined duration.
 19. The method of claim 11:wherein receiving the viewing initiation request further comprises:determining the identification of the live media content, in response tothe live content notification; and determining the current state of thelive media content based on the identification; and wherein transmittingthe supplemental information comprises: retrieving the supplementalinformation, based on the identification and the current state of thelive media content; and transmitting the supplemental information to theelectronic device.
 20. The method of claim 11, further comprising:receiving a viewing ending request at the processor from the electronicdevice, the viewing ending request comprising a request to stop thepiece of media content being played on the audio/visual displayinterface; transmitting a stoppage request to the audio/visual displayinterface, in response to the viewing ending request; and stoppingtransmission of the supplemental information to the electronic device,in response to the viewing ending request.